Journeys
Life On Loud
Journeys
Life On Loud
Journeys
Life On Loud
Journeys is a specialty retailer of footwear and accessories with over 800 stores across North America. Known for its connection to youth culture and self-expression, the brand partners with top names like Vans, Converse, Dr. Martens, and UGG to deliver trend-forward styles to its customers.
Journeys is a specialty retailer of footwear and accessories with over 800 stores across North America. Known for its connection to youth culture and self-expression, the brand partners with top names like Vans, Converse, Dr. Martens, and UGG to deliver trend-forward styles to its customers.
Paid Ads
At Journeys, I contributed to digital advertising across Google Performance Max, YouTube Display, CTV, and social platforms. Working collaboratively with videographers, the marketing team, my direct report, and on-set crew, I provided creative input and direction to ensure campaigns were visually engaging, on-brand, and optimized for each platform.
Paid Ads
At Journeys, I contributed to digital advertising across Google Performance Max, YouTube Display, CTV, and social platforms. Working collaboratively with videographers, the marketing team, my direct report, and on-set crew, I provided creative input and direction to ensure campaigns were visually engaging, on-brand, and optimized for each platform.
Paid Ads
At Journeys, I contributed to digital advertising across Google Performance Max, YouTube Display, CTV, and social platforms. Working collaboratively with videographers, the marketing team, my direct report, and on-set crew, I provided creative input and direction to ensure campaigns were visually engaging, on-brand, and optimized for each platform.
In-Store & Digital Videos
I collaborated with the VP of Creative on digital lifestyle shoots, providing creative direction on video content that was adapted across multiple channels. These videos were featured on in-store media players, email campaigns, and the website, helping to create a cohesive and engaging brand experience both in-store and online.
In-Store & Digital Videos
I collaborated with the VP of Creative on digital lifestyle shoots, providing creative direction on video content that was adapted across multiple channels. These videos were featured on in-store media players, email campaigns, and the website, helping to create a cohesive and engaging brand experience both in-store and online.
In-Store & Digital Videos
I collaborated with the VP of Creative on digital lifestyle shoots, providing creative direction on video content that was adapted across multiple channels. These videos were featured on in-store media players, email campaigns, and the website, helping to create a cohesive and engaging brand experience both in-store and online.
In-Store Table Art
I designed in-store table art and signage by leveraging assets from seasonal digital lifestyle shoots. This work translated campaign visuals into engaging retail touchpoints, ensuring consistency between digital content and the in-store experience while highlighting key products and seasonal stories.
In-Store Table Art
I designed in-store table art and signage by leveraging assets from seasonal digital lifestyle shoots. This work translated campaign visuals into engaging retail touchpoints, ensuring consistency between digital content and the in-store experience while highlighting key products and seasonal stories.
In-Store Table Art
I designed in-store table art and signage by leveraging assets from seasonal digital lifestyle shoots. This work translated campaign visuals into engaging retail touchpoints, ensuring consistency between digital content and the in-store experience while highlighting key products and seasonal stories.
Alternative Press Ads
I designed print ads for Alternative Press using imagery from seasonal digital lifestyle shoots. By adapting campaign visuals for print, I ensured the creative aligned with Journeys’ brand identity while resonating with Alternative Press’s audience and spotlighting key seasonal products.
Alternative Press Ads
I designed print ads for Alternative Press using imagery from seasonal digital lifestyle shoots. By adapting campaign visuals for print, I ensured the creative aligned with Journeys’ brand identity while resonating with Alternative Press’s audience and spotlighting key seasonal products.
Alternative Press Ads
I designed print ads for Alternative Press using imagery from seasonal digital lifestyle shoots. By adapting campaign visuals for print, I ensured the creative aligned with Journeys’ brand identity while resonating with Alternative Press’s audience and spotlighting key seasonal products.
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Check out more UX case studies and design projects.
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See More Work
Check out more UX case studies and design projects.
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